Author Archives: Fred Tang

Enhance control efficiency and experience of game Iron Chef

Iron Chef is a famous manga edited game, a restaurant simulation game that don’t similar to other simulation games, has many special customers with big stomachs. Severing them is a big work that cost you a huge of foods and time. I have played this game for a while and find its main game play […]

clearly and Considerately UX designing of quest

Mission should clearly displays the ongoing information of quests while keep the interface concise. Designer should consider user needs, then push the most user needed promotion of quests to user, not just wait the user to find and response. Displace the quest title and goals at the first place. Take Jurassic Park Builder for example […]

monetize when player encounters difficulty or needs convience

Whenever player encounters any difficulty. It is the time to sell your product and consume their resources. 1.  Reduce procedural control cost In Millionaire city, when you build your house in the lot that you haven’t bought, the interface will remind you how to buy the lot to build your house. It is good that […]

Modify Sunshinebay voyage feature

The game has a lot of voyages place that you can choose to sail for, like Hawaii, Cuba, Panama, but you can’t really see the place and build on there in the game, you just see the boat set off, and then come back. Those very attractive places which the boats had just set off […]

Discussion of social aspects of social game

This article is about sociality of social games. How people interact with each other in games are important in today’s games. Games are still under evolution, especially social games. I also proposes some ideas about how to make game more attractive. Add friends Give player a reason to add friends. To form ties, to keep […]

Make use of main social platforms for designing and operating

What can we make use of social platforms? Today, most f2p games are distributed into various social platforms, like Facebook, Google play, App store, etc. And those platforms provide game developers with all kinds of tools, API, SDK, to facilitate game development. How does game designer use those platforms to enhance attraction, retention, and monetization of games?This […]

Texas Hold’em multi-windows feature to smooth the user experience

The Texas Hold’em is the hit game produced by Lianzhong, which is a China based f2p game company. We introduced Multi-windows feature last year, and the feature is proved a successful implement on the market. Before lunched, there had not browser-based multi-windows Hold’em feature on market, with which player can play multiple game at once […]

A economics perspective of GeGeGe No Kitaro-Monster Alley (ゲゲゲの鬼太郎 妖怪横丁) experience

The GeGeGe No Kitaro-Monster Alley(ゲゲゲの鬼太郎 妖怪横丁) is a hit social game which edited form the popular same name Japanese manga.  I analyzed this game experience from an economic perspective. What players can benefit from this game are new things that can be experienced.  The core route is selling more products, so that then you can gain […]