More or less icon? In eastern game, you have more icon elements in game, they are spread on screen. So you can go through them in shallow hierarchy. Eastern game stress on convenience of control. But in western game, you put icon elements in deep hierarchy, so western game have more concise interface, player […]

Tips of improving use experience of Big Farm Menu of context When you click the icon of the item, like a building or a land, a context menu will pop up, it is interesting but not friendly to control. A text book about UX say it is hard for user to control when menu be […]

Like the medical intervention based on the analytics of patients body metrics, game intervention, say, game design, events and sales, localization should also be based on analytics of game metrics. Game is art, but today internet and all kinds of free analytic tools equip us with the powerful tools for monitoring game metrics anywhere, anyway and […]

I play browser game Marketland in Facebook.  It is fun, and I find some way to improve the game design and user experience, so I wrote this article. What do you see about that? What is your opinion, Please give me some insight.  Thanks. Overall game review: This game is easy to learn, it provide […]

The GeGeGe No Kitaro-Monster Alley(ゲゲゲの鬼太郎 妖怪横丁) is a hit social game which edited form the popular same name Japanese manga.  I analyzed this game experience from an economic perspective. What players can benefit from this game are new things that can be experienced.  The core route is selling more products, so that then you can gain […]

The Texas Hold’em is the hit game produced by Lianzhong, which is a China based f2p game company. We introduced Multi-windows feature last year, and the feature is proved a successful implement on the market. Before lunched, there had not browser-based multi-windows Hold’em feature on market, with which player can play multiple game at once and […]

I have recently played the popular game Social Wars on Facebook, overall it is a good game, but I found some methods for enhance the game and I want to share some my experience about this game as a game designer. Attracting points learning  What the game attract me first is the art attraction of the […]

Recently, I have played Mangrove-The Unbelievable Bears, I found something interesting and beneficial aspects of this game which may deserve our attention. The aimed player should be adolescent and children because of its fairy tale like graph style and full of educational aspects, as protecting mangrove is the theme of game. Combine knowledge with game […]

We all know events are important tolls for keeping the player come back, they give player a sake to return because of higher benefits than average. But how they know their value of events? The common way is to let people try and have a sense of effects, like trying goods in real life. With […]

The low product cost of f2p games compared to other paid-for-play games means there are a huge number of competitors. Attracting user at the first place is as important as keep players and monetize. I strongly recommend improving presentation flow of website for attracting process. There are a lot of articles about how to attract […]